Aug 3 - 9
“Generation Wealth” is a multi-platform project that Lauren Greenfield has been working on since 2008, and is being released as a museum exhibition, a photographic monograph, and a documentary film.
Lauren Greenfield’s “Generation Wealth” is an extraordinary visual history of our growing obsession with wealth. Weaving two and a half decades of work into an epic narrative, Greenfield has created a revelatory cultural documentation of wealth for viewers to explore through a retrospective film, book and exhibition.
Through riveting first-person interviews, Greenfield’s journey starts in Los Angeles and spreads across America and beyond, as she documents how we export the values of materialism, celebrity culture, and social status to every corner of the globe. We embark on this journey with Greenfield as she travels the world – from Los Angeles to Moscow, Dubai to China – bearing witness to the global boom-and–bust economy and documenting its complicated consequences.
We hear the stories of students, single parents, and families overwhelmed by crushing debt, yet determined to purchase luxury houses, cars, and clothing. We visit the homes and observe the rituals of the international elite—from Bel-Air to Monaco, Russia to China. We gain intimate access into the lives of those that rose to extraordinary wealth and then lost “big” during the global economic crash of 2008. And we encounter the A-list celebrities we follow on reality TV and social media, the same influencers who shape our consumer desires and sense of self.
Provoking serious reflection, “Generation Wealth” is not about the rich, but about the desire to be wealthy, at any cost.